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A Cornwall wave taken with the camera partially submerged in the water. The shallow water shows a rocky sea bed with algae, while a brilliant blue sky can be seen above the crashing wave.

Good Fish Guide services

Our services are designed to help businesses make informed, practical decisions about sustainable seafood.

Whether you need support reviewing your sourcing, developing policies, training your team or communicating with customers, we can provide advice tailored to your organisation and goals. The prices below include VAT and provide a guide to the support available.

Good Fish Guide service Price incl. VAT
1:1 buyer support session
A focused session to work through current sourcing questions, interpret ratings and identify suitable supplier follow-up.
£300
Team training
An online session tailored to your team, seafood range or a particular sustainability topic, with time for questions.
£500
Half-day bespoke team training
An in-depth half-day session designed around the needs of your buying, technical, commercial or sustainability teams.
£900
Sourcing review
A review of a priority seafood product, species or range against Good Fish Guide advice, with key risks and potential sourcing options identified.
From £350
GFG implementation check
A practical check of how Good Fish Guide ratings are being applied to your seafood sourcing, including information gaps and priority actions.
£400
Policy review
Review and feedback on an existing seafood sourcing policy, including commitments, ratings thresholds and supplier expectations.
£400
Policy development
Support to develop a new seafood sourcing policy, including practical criteria, commitments and guidance for implementation.
£1,450
New rating
A full Good Fish Guide assessment for a seafood source that is not currently covered by our published ratings.
£2,500
Rapid risk assessment
A focused sustainability risk assessment for an unrated seafood product or source where a full new rating is not required.
£700
Advisory support
Flexible expert support for sourcing questions, ratings changes, supplier discussions or other seafood sustainability issues.
£100 p/hr
Communications and claims review
Review of website copy, tenders or customer-facing seafood claims, with feedback on clarity and responsible use of Good Fish Guide language.

£100

Prices are indicative. We’ll confirm the scope and final price before work begins. Good Fish Guide Members receive 10% off eligible services.

Interested in Good Fish Guide services?

Email our team to find out more, discuss which service is right for your business and request a tailored quote.
[email protected]