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Five ways we’re connecting inland communities with the sea

21 Sep 2026

2 minute read

You don’t have to live by the coast to be connected to the ocean.

From the rivers that flow through our towns and cities to the litter dropped on our streets, our everyday actions can have an impact on the sea. Yet for many people living inland, opportunities to experience and learn about the ocean can be limited. 

That’s where the One Ocean Roadshow comes in. Over the past year, the project has brought ocean learning, hands-on events and coastal activities to communities across northern England, helping people of all ages discover the wonder of the sea and understand how they can help protect it.  

The project would not be possible without the support of The Naturesave Trust, which is funded by the activities of NatureSave Insurance, an award-winning broker with over 30 years' experience in providing ethical and sustainable personal and commercial insurance. 

Here are five ways our One Ocean Roadshow is helping communities build their connection with the ocean. 

1. Taking the classroom to the coast

The disconnect between people and nature is growing: 83% of the UK population now live in urban areas (World Bank, 2025) and the number of children playing outdoors has halved in a generation (Raising the Nation Play Commission, 2025). For some children, a trip to the seaside is something they’ve never done before.

Through the One Ocean Roadshow, pupils from inland schools and community groups have travelled to the coast to explore marine wildlife, take part in citizen science and enjoy time out in the fresh, sea air.  

Children wearing coats and backpacks walking along the coast taking part in a beach clean. Some are holding litter pickers. Some cliffs are visible behind them.

Image credit: John Westgarth

During a trip from Leeds to Scarborough for a Marine Activity Day, some children touched sand and used binoculars for the first time. They explored shells and shark egg cases, learned about marine litter and were even lucky enough to spot dolphins! 

By helping to cover transport and activity costs, the project is removing barriers and creating opportunities for more young people to experience our seas first hand.

After one trip, the leader for a group of young boys from Girlington’s mosque to Filey Bay said:

This was the first outdoors in nature trip we have done for the mosque group. So, it was a really new experience. They had a lot to take in; they were even a bit nervous and lacked confidence when we arrived. Boys this age are normally on their phones all day and not used to doing things like this, being in a new place. It was amazing we could spend that time outside, together, playing and doing something different.

2. Showing how inland litter can reach the ocean

Our State of our Beaches report consistently shows that over 80% of marine litter comes from land-based sources, finding its way into streams, rivers or drains and ending up in the ocean, where it causes problems for ecosystems and sea life.  

Our Source to Sea litter picks help communities explore the journey that rubbish can take through rivers and waterways. Participants carry out local litter picks and record what they find preventing litter from entering our waterways and contributing valuable data helping to evidence where marine litter comes from.

A child wearing earmuffs and a purple coat is taking part in a Source to Sea survey. She is holding a form and writing on it with a red pencil.

Image credit: Lorna Donaghy

So far, schools and community groups involved in the One Ocean Roadshow have recorded more than 1,800 items during inland litter surveys - highlighting that protecting the ocean can start on our own streets. 

3. Making ocean learning more accessible 

Lorna Donaghy, our One Ocean Roadshow Officer said, “You can’t protect what you don’t know. Everyone should have the opportunity to learn about and connect with the ocean, regardless of where they live. Through funding that the NatureSave Trust have provided, we’ve delivered the One Ocean Roadshow to thousands of people, from Manchester, Leeds, Bradford and Liverpool who otherwise, would not likely had the opportunity to connect on a deeper level with the sea.” 

The One Ocean Roadshow has developed marine education sessions that are engaging and relevant to communities, including for those learning English as a second language, about using beaches safely, marine wildlife and how the ocean supports life on earth. These aim to develop participants’ understanding of marine issues and provide inspiration for new vocabulary, conversation and creative activities.

The project has also supported groups who may face barriers to visiting the coast.

A selfie taken on a camera with 7 people posing for the camera. Behind them is a sunny beach. The girl taking hte picture is wearing a Marine Conservation Society t-shirt.

Image credit: Lorna Donaghy

For many participants on a trip to Filey with Positive Action for Refugees and Asylum Seekers, it was their first time visiting a UK beach. One participant shared their reflection on the coach back to Leeds:

I really enjoyed the trip because I’m going through a really hard time and being part of this trip gave me so much comfort and hope. With lots of activities and people around me, it made me feel better, relaxed and reminded me that I’m not alone. It was very important for me because it gave me strength, new memories and a chance to connect with others in a positive way. I’m very grateful and I really believe trips like this can change lives for the better.

4. Connecting people with the ocean through creativity and wellbeing

Our relationship with the sea is about more than facts and figures; spending time by the coast has been shown to boost our happiness and health.  

From wildlife sketching and ocean-themed 'zine making’ with recycled materials, to nature connection workshops, creative activities are helping people explore the marine environment in new ways. 

These sessions bring together science, art and wellbeing, creating space for curiosity, learning and connection. They can also help people rediscover the value of their local coast, whether they live beside it or miles away.

Two posters being held down by some students. Theyare focusing on marine litter and overfishing

Image credit: Lorna Donaghy

Why not try our blue mindfulness exercises wherever you are today?

5. Turning ocean learning into action

Learning about the ocean is only the beginning. 

Through beach cleans, inland litter picks, wildlife spotting and school workshops, there are many practical ways to make a difference. The One Ocean Roadshow has encouraged lots of people to already go on to make pro-ocean changes in their schools, communities and everyday lives: from reducing plastic waste to writing to the Prime Minister and running their own citizen science activities.

A silhouette of someone rockpooling. The sun is reflecting off the water around them.

Image credit: Lorna Donaghy

Over the past year, the One Ocean Roadshow has reached more than 4,300 people through 102 sessions across 11 council areas. More than three-quarters of these sessions were delivered to participants where many come from areas ranked in the top 30% of deprivation. 

The ocean connects us all, whether we live five minutes or fifty miles away. By bringing ocean learning directly to communities, the One Ocean Roadshow is helping more people discover their connection to it and feel inspired to protect our sea for the future.

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Find out more about what the One Ocean Roadshow does

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Marine Conservation Society

21 Sep 2026