Our goals

Environmental

Sustainable fisheries and aquaculture

We will ensure there are more fish in healthier seas, improve the way wild fisheries and fish farms are managed, and influence consumers and seafood businesses to be more responsible in their seafood buying choices.

Clean seas

We will ensure our seas are cleaner, track the health of our seas, identify key sources of pollution and develop innovative solutions for preventing it and cleaning it up.

Ocean recovery

We will ensure our seas are better protected, improve marine management, secure well-managed marine protected areas, recover, nurture and protect marine species and habitats, and track ocean recovery.

Operational

Income, impact and profile

We will be the UK marine conservation charity of choice for funders and supporters, with a high profile and a large, sustainable, diverse income base.

An expert and professional organisation

We will deliver first class science and practical conservation supporting our memorable campaigns, and engaging outreach and education programmes – all based on strong finances, human resources and professional IT.

How we achieve our goals

… And with your involvement

Get in touch to explore ways we can achieve our strategic goals together and help secure a future for our living seas.

Actions you can take

  1. Explore the 'How you can help' section of our website
  2. Open our Strategy 2018 - 2028 .pdf
  3. Read our annual reports and reviews
  4. Take part in our latest campaigns

Did you know?…

More than 11,000 supporters fund our work through membership, donations, and adoption schemes

MCS launched the Good Fish Guide in 2001 to help people make good seafood choices

UK seas and shores are places for leisure, sport, and holiday destination for millions annually