The Good Fish Guide
The fish that we eat impacts the health of our ocean and marine life that call it home. Our Good Fish Guide helps you to make informed choices about the seafood on your plate, using a simple traffic light system - Red means Fish to Avoid and Green is a Good Choice.
Our seas face a wide range of threats, including climate change, pollution, habitat loss and biodiversity loss.
The UN has named unsustainable fishing as the greatest driver of marine biodiversity loss in the world. 90% of global fish stocks are fully or overexploited.
We've developed a tool which allows you to browse, search and explore seafood species which are clearly rated by their sustainability score - using rigorously researched ratings.
Visit the Good Fish Guide to learn more or browse our helpful guides and resources below to learn more about sustainable seafood.
How the Good Fish Guide works
The Good Fish Guide has all the advice you need to make sure your fish dish is sustainable. Here's how to use it and what the ratings mean.
Add the Good Fish Guide to your phone
Our Good Fish Guide ratings are just a tap away. Simply add the guide to your home screen for seafood sustainability advice at your fingertips – even when you're offline.
Sustainable seafood recipes
Four out of five people are eating the same fish in the UK, but with fish stock levels under pressure isn't it time we tried something new? Explore our sustainable seafood recipes and see what delicious fish you can discover.
What makes seafood unsustainable?
The most unsustainable seafood is red-rated in our Good Fish Guide. We need to change how we fish, farm and purchase seafood to help protect our seas.
Sustainable seafood: your questions answered
From why we work on sustainable seafood to the impacts of climate change, here's everything you need to know.
Seafood and health
The NHS says a healthy, balanced diet should include two portions of fish a week, including one of oily fish.
Top 5 sustainable seafood swaps
Our recommendations for swaps for the UK's top five consumed fish and why you should make the swap.
Seafood buying guides
There’s a lot to think about when you’re at the supermarket or fishmonger. Discover what labels to look out for, what questions to ask and why every purchase makes a difference.
Take our fish quiz and test your knowledge
Are you a dab hand or a damp squid? Perhaps you flounder and need salmon help...? Enough of the terrible puns! Take the quiz and find out how much you know.