Royal Mail identifies something fishy when it comes to public understanding of sustainable fishing

Richard Harrington By: Richard Harrington
Date posted: 5 June 2014

Royal Mail identifies something fishy when it comes to public understanding of sustainable fishing UK fish stamp set highlights the threat to UK fisheries The Royal Mail has issued a set of UK stamps today (June 5th 2014), featuring five species threatened in UK waters and five that come from sustainable populations.

Royal Mail identifies something fishy when it comes to public understanding of sustainable fishing UK fish stamp set highlights the threat to UK fisheries The Royal Mail has issued a set of UK stamps today (June 5th 2014), featuring five species threatened in UK waters and five that come from sustainable populations. It’s the first time Royal Mail has issued a set of stamps that that champion a consumer message around an environmental issue. A survey, commissioned by Royal Mail to coincide with the stamp launch, revealed 99% of the people questioned had heard the term ‘sustainable fishing’ but more than half felt they knew little or nothing about it. 84% of people who took part in the survey said there wasn’t enough information about sustainability when buying or ordering fish, whilst 66% said they would buy or order more if they were assured of the sustainability of fishing methods or farming. We think it’s great that Royal Mail has chosen to highlight the plight of some fish species in UK waters and has highlighted the confusion there is among consumers when it comes to the issue of sustainable fishing. “It’s clear that public opinion favours sustainable management of fish stocks, but that there is a lot of work still to be done to empower the consumer to confidently make sustainable choices. We are working with consumers to try and ensure that better labelling will allow consumers to make the right choices at the fish counter,” We think it’s great that Royal Mail has chosen to highlight the plight of some fish species in UK waters and has highlighted the confusion there is among consumers when it comes to the issue of sustainable seafood. “It’s clear that public opinion favours sustainable management of fish stocks, but there is still a lot of work still to be done to empower the consumer to confidently make sustainable choices. We are working with retailers and regulators to try and improve labelling on seafood products so that consumers can make more informed choices at the fish counter”, says MCS Fisheries Officer, Sam Stone. Professor of Marine Conservation at York University, Callum Roberts, acted as a consultant for the stamp launch and said Marine Protected Areas that are off limits to fishing could recover endangered species like those on the stamps. The stamps on the left are from declining populations whilst those on the right are sustainable species COMMON SKATE - A Fish to Avoid on fishonline DAB - a Fish to Eat on fishonline SPINY DOGFISH - A Fish to Avoid on fishonline RED GURNARD: Think before eating on fishonline STURGEON - caught wild is a Fish to Avoid on fishonline HERRING: a Fish to Eat on fishonline WOLFISH - Under review on fishonline POUTING - a Fish to Eat on fishonline See also: To see how your local supermarket performed in our latest supermarket survey, click here.

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