Hugh's Big Fish Fight

Richard Harrington By: Richard Harrington
Date posted: 23 December 2010

Hugh’s Big Fish Fight Having highlighted the issues of the rearing, selling and husbandry of chickens to a shocked public three years ago, celebrity chef and River Cottage guru, Hugh Fearnley- Whittingstall, takes on a new challenge in 2011 - to focus public attention on the UK’s fishing industry and find out why your fish supper may not be all it appears.

Hugh’s Big Fish Fight Having highlighted the issues of the rearing, selling and husbandry of chickens to a shocked public three years ago, celebrity chef and River Cottage guru, Hugh Fearnley- Whittingstall, takes on a new challenge in 2011 - to focus public attention on the UK’s fishing industry and find out why your fish supper may not be all it appears. Hugh’s Big Fish Fight (C4, 11th, 12th, 13th January) looks at the most popular fish eaten in the UK, asks which should be eaten and which should be avoided, why so many fish are thrown back dead and uneaten and if the supermarkets are really selling us sustainable seafood. Hugh’s been telling MCS why he’s hooked on getting the public to eat sustainable seafood: “I’m looking at this for purely selfish reasons, I don’t want to have to stop feeding fish to my family and if we get this wrong , then within the rest of my lifetime and the lifetime of my kids, we will have to stop eating fish. A lot of the more sustainable choices are no more expensive than the old favourites, in fact a lot are really good value. But, we’ve got a real blinkered snobbery about fish , we’re almost like automatons, when we go to the fish and chip shop “we say with without even thinking about - “cod and chips four times please” - it’s madness, as there are so many other fish we could be eating and cooking and making work even in that familiar scenario of the chip shop. Just take a break from the cod. Don’t eat the same fish twice in a row. Ring the changes - next time you go shopping buy a fish you’ve never eaten before, obviously make sure it’s on the Marine Conservation Society fish to eat list. There are very few fish on the fishmongers slab that are not delicious provided they’re fresh and looked after. MCS is doing brilliant work and I’m delighted to be involved with it. Since I started researching the River Cottage ‘Fish’ book making TV programmes about fish , we’ve had a great dialogue. What I like is their bravery to stand up and talk to everyone - politicians, consumers, other conservation NGOs, and they’re being heard. In terms of the information available to the general public, their website is one of the best places to go to find out about what’s going on . This issue is in a state of constant change - since I published my ‘Fish’ book three years ago..some of it is already out of date, so we can direct people to the MCS website for the very latest information on the fish they should and shouldn’t be buying.” Visit the campaign website at www.fishfight.net Read more about the “Big Fish Fight” seafood season and find out about what kinds of fish you can eat with the Sustainable Seafood At a Glance Guide from MCS.

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