NEW Good Fish Finger Guide launched

By: Clare Fischer
Date posted: 2 November 2018

The sustainability of the nation’s favourite entry level fish product – the fish finger – isn’t as bad as may be imagined. The majority of fish in 48 retail own-brand and branded fingers we investigated came from sustainable green rated ‘Best Choice’ sources when our Good Fish Guide ratings were applied to the fish ingredient*

Fish fingers

Some saver brands even turned out to be the most sustainable, showing that you do not have to pay a fortune for sustainability

Rajina Gurung,
MCS Seafood Sustainability Advocate

Unlike unprocessed seafood – fish that isn’t canned, mixed or breaded - there is no legal requirement for brands and retailers to put details of the origins of the fish used in processed seafood on the pack.

MCS hopes that its new Good Fish Finger Guide will raise awareness of the origins and sustainability of fish fingers and better engage consumers to follow its wider seafood advice.

In the Good Fish Finger Guide, 85% of the fish in the 48 retailer own-brand and branded fingers investigated were found to come from sustainable sources. But, despite that, the lack of clear labelling means it is difficult for consumers to know, at a glance, where the fish in their fingers actually comes from.

MCS Sustainable Seafood Advocate, Rajina Gurung, who compiled the guide, says that in the absence of a credible ecolabel like Marine Stewardship Council tick on the pack, it’s hard for consumers to make informed choices: “Consumers may not be aware that the majority of fish in retail own brand and branded fish fingers actually comes from sustainable sources. Some saver brands even turned out to be the most sustainable, showing that you do not have to pay a fortune for sustainability. The 48 fish fingers we investigated contained just four different species - Atlantic cod, Pacific cod, Alaska pollock and haddock - which might come as quite a surprise to many consumers who see fish fingers as a mix of unspecified species in breadcrumbs… even barely fish at all!”

MCS says that 23% of the fish fingers it looked at lacked any kind of ecolabel, sustainability information or enough detail about how and where the fish were caught, and 40% didn’t have a credible ecolabel. Just 19% of fish finger packs were found to have enough detailed information on the pack for consumers to know how and where the fish was caught.

MCS targeted the major retailer own brand and branded fish fingers and did an online and in-store review of the fish fingers that were available. Rajina Gurung says: “By and large most of the supermarkets and brands we were in contact with were forthcoming with providing the information regarding the origins of the fish within their fish fingers. We’re now considering focusing on other processed products that are available through retail or food service outlets.”

Top 15 Best Choice Green Rated (using the MCS Good Fish Guide) fish fingers (Rated 1)

Asda smart price fish fingers

Asda omega-3 fish fingers

Co-op omega-3 fish fingers

Iceland breaded fish fingers

Marks & Spencer gluten free cod fish fingers

Morrisons omega-3 fish fingers

Morrisons savers fish fingers

Sainsbury’s cod fillet fish fingers

Sainsbury’s “deliciously free from” cod fish fingers

Sainsbury’s basic fish fingers

Sainsbury’s omega-3 pollock fish fingers

Tesco omega-3 fish fingers

Waitrose essential cod fish fingers

Waitrose essential chunky cod fillet fingers in breadcrumbs

Young’s omega-3 fish fingers

MCS sustainable seafood work is supported by players of People’s Postcode Lottery.

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Did you know?…

Farmed fish and shellfish production will have to increase by 133% by 2050 to meet projected seafood demand worldwide

The ocean sustains livelihoods and provides food for millions of people

21.7 million tonnes of wild caught fish are not for people to eat; almost 75% of this is to feed farmed fish