Our goals

Environmental

Sustainable fisheries and aquaculture

We will ensure there are more fish in healthier seas, improve the way wild fisheries and fish farms are managed, and influence consumers and seafood businesses to be more responsible in their seafood buying choices.

Clean seas

We will ensure our seas are cleaner, track the health of our seas, identify key sources of pollution and develop innovative solutions for preventing it and cleaning it up.

Ocean recovery

We will ensure our seas are better protected, improve marine management, secure well-managed marine protected areas, recover, nurture and protect marine species and habitats, and track ocean recovery.

Operational

Income, impact and profile

We will be the UK marine conservation charity of choice for funders and supporters, with a high profile and a large, sustainable, diverse income base.

An expert and professional organisation

We will deliver first class science and practical conservation supporting our memorable campaigns, and engaging outreach and education programmes – all based on strong finances, human resources and professional IT.

How we achieve our goals

Advocating policy and legislative change, including through infl uencing politicians, judicial challenges and public-facing campaigns.
Challenging, educating, engaging and infl uencing people, partners and communities.
Engaging in dialogue with and challenging regressive, unsustainable businesses.
Supporting and sharing best practice, and creating alliances and partnerships with progressive, sustainable businesses.
Engaging in hands-on practical conservation and providing evidence through scientific, technical research and citizen science studies.

… And with your involvement

Get in touch to explore ways we can achieve our strategic goals together and help secure a future for our living seas.

Our goals

Environmental

Operational

How we achieve our goals

… And with your involvement

Actions you can take

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