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Will it be pollock or pilchards, seabass or salmon tonight?

 

New research shows British consumers still unsure about which fish to eat 
 

MCS seafood app is now available for Android

 

If you’re trying to eat the most responsible seafood about, then the MCS Good Fish Guide app has got the most up to date advice and is now available on Android – downloadable from the playstore for FREE.   

The MCS Good Fish Guide, previously only available as an app for iPhone users, brings the definitive guide to sustainable seafood to even more consumers helping them to make the right choice at the supermarket fish counter or at the fishmongers.

MCS Fishonline Officer, Bernadette Clarke says: “The development of this app will enable many more people to access and use our advice, helping them make eating responsible fish their only choice”

“The development of this app will enable many more people to access and use our advice, helping them make eating responsible fish their only choice” MCS Fishonline Officer, Bernadette Clarke. 

Sponsored by Waitrose, it’s a fantastic way to make sure you have the best advice on hand so you don’t end up serving red listed Mediterranean swordfish with your chips when you should be eating its green rated South East Pacific brother, guilt free.

To support the launch of the Android app, Waitrose has commissioned research that shows people are still confused about which seafood they should be eating. 

When asked to identify responsibly sourced options less than a quarter of respondents (24% and 21% of people respectively) identified mussels and oysters as fine to eat.  When in fact both are a good option to eat if looking to make responsible choices.

Whereas 14% of people thought whitebait was responsibly sourced - when in fact it should be avoided if trying to choose responsible seafood to eat.

Quentin Clark, Head of Sustainability and Ethical Sourcing at Waitrose says “While many people are keen to make responsible choices, these findings show there is still some confusion over the best seafood choices to make.  So we wanted to support the launch of this app to make it as easy as possible for people to find the answers.”

"We wanted to support the launch of this app to make it as easy as possible for people to find the answers.” Waitrose Head of Sustainability and Ethical Sourcing, Quentin Clark. 

The Waitrose research also finds there are major differences in attitudes towards fish sourcing depending whether people live by the sea or not.  It found more than a third (35%) of people who live by the sea (closer than five miles) definitely agree they would be more likely to go to a restaurant if they knew the fish there has been responsibly sourced - this compares to 22% of people who live further from the sea.

The app is simple to use. No Latin names needed. Just search by common fish name and you’ll get all the information just as you want it – either at a glance or in full detail.

This handy app explains the MCS traffic light ratings system so you know exactly what you can and can’t eat, and the fish that you should eat only occasionally.

The app uses the latest data from the ICES (International Council for the Exploration of the Sea) stock evaluations.

Download your FREE App now.

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Last updated - 15/11/2013

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