MCS Supermarket Survey 2009
To find out how we arrived at these results click here.
How do they compare?
| Retailer | Overall Score (%) | Policy | Wild Capture Policy | Aquaculture Policy | Fish to Eat | Fish to Avoid | Labelling | Staff Training | Improvement Projects |
| Asda | 55 | 5 | 4 | 3 | 1 | 4 | 3 | 3 | 1 |
| Cooperative | 80 | 5 | 4 | 3 | 2 | 5 | 4 | N/A† | 5 |
| Iceland | 57 | 5 | 4 | 3 | N/A* | N/A* | 0* | N/A† | 0 |
| Marks and Spencer | 75 | 5 | 4 | 4 | 2 | 4 | 4 | N/A† | 5 |
| Morrisons | 68 | 5 | 5 | 3 | 1 | 4 | 4 | 5 | 0 |
| Sainsbury’s | 77 | 5 | 4 | 5 | 1 | 4 | 4 | 4 | 5 |
| Tesco | 62 | 5 | 4 | 4 | 1 | 4 | 3 | 4 | 4 |
| Waitrose | 75 | 5 | 4 | 4 | 2 | 4 | 4 | 3 | 4 |
Key to ratings
0 = 0%
1 = 0.1-24.9%
2 = 25-49.9%
3 = 50-74.9%
4 = 75-99.9%
5 = 100%
Note: For the Fish to Avoid section, the lower the percentage the better. Therefore, 5 stars were awarded for 0% Fish to Avoid, and 4 stars were awarded for 0.1-24.9% Fish to Avoid, etc.
The questionnaire assessed the policies of the supermarkets. Unfortunately MCS was unable to assess the implementation of these policies. Therefore it is important to note that a rating of 5 does not mean that a retailer is perfect in this area.
*Iceland is a private company and as such was not able to provide MCS with sales data. As a result they were exempt from the questions for Fish to Eat and Fish to Avoid, and for the use of consumer facing labels. They were still scored on the detail of their own labelling.
†The Cooperative, Iceland and Marks and Spencer do not have wet fish counters and as such were exempt from the staff-training question.
