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Published - 12/05/2011

MCS and Prince of Wales at Selfridges "Project Ocean" launch

The Marine Conservation Society (MCS) recently published its latest seafood advice, guiding consumers towards making sustainable choices in seafood. MCS's advice is also used by many retailers, restaurants and fishbuyers to inform which fish they buy and sell could be considered environmentally sustainable.

Selfridges is the latest retailer to have taken MCS's advice for their "Project Ocean", launched 11 May and running until June. With input from the MCS Aquaculture & Fisheries team, Selfridges has produced a sustainable seafood buyers guide for its shoppers, and has removed all fish from MCS's list of "Fish to Avoid" from its fishmonger's counter.

A new MCS online consumer guide to sustainable seafood, the Good Fish Guide, at, gives straightforward advice and recipe ideas to help make seafood buying choices simple and more varied.

The MCS Pocket Good Fish Guide has also been updated, and now includes a credit card-sized guide to purchasing fish, with top buying tips and questions to ask at the fish counter when labelling isn't sufficiently informative.

The Prince of Wales, MCS president, attended last night, and spoke of his concern for the future of our oceans and fisheries. A more detailed account of His Royal Highness's speech can be found in today's The Telegraph article 'Prince Charles warns of fisheries collapse'. The full speech can also be found on the Prince of Wales website.

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