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For the 2011 Marine Conservation Society Supermarket Seafood Survey, we assessed retailers' performance across four disciplines: seafood policy, seafood sales, labeling and consumer awareness and sustainability issues. Their overall score was awarded as a percentage of their category scores, seen in the rankings below.

 

Final overall scores

 

Seafood policy
Is there one? How comprehensive is it? How is it applied?

Labeling and consumer awareness
What information were customers seeing and being given?

Sustainability initiatives
Are retailers pro-actively driving change in the industry?

Sustainable seafood sales
How did supermarkets own brand seafood rank against MCS’ seafood ratings?

 


What can I do?

  • Use this information to make informed choices about where you shop and what seafood you choose to buy.
  • Use Good fish guide to help you choose sustainable seafood.
  • Help MCS's work by joining or making a donation.