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Published - 01/11/2011

Aquaculture standard sets benchmark

MCS has taken part in a new film from the International Fish Oil and Fish Meal Organsation. The film explains why the Standard for Responsible Supply is rapidly becoming the recognised benchmark allowing producers and distributors of fishmeal and fish oil to demostrate their resposible practices.

The new eight-minute film includes interviews with leading supermarket and seafood brands, international fish farmers and MCS saying  why they believe this is the first link in a fully responsible aquaculture value chain.

Two years after the launch of the Respnsible Supply Standard nearly 30% of the world's fishmeal and fish oil production capacity is certified by it.

In the film Steve Bracken of salmon producers Marine Harvest says of the certification programme: "Having a Standard like that says a lot about the integrity of our feed supplies". Peter Hajipieris of Birds Eye Iglo adds: "It is critically important to us to demonstrate to consumers that what they eat is safe and that we are not plundering the planet" and Ally Dingwall of Sainsbury's explains that his company's responsibility to consumers must extend right back along the supply chain to ensuring that the wild fisheries that supply fishmeal and oil are responsibly managed.

Dawn Purchase, MCS Aquaculture Officer, explains that aquaculture must develop in the most environmentally sustainable way possible and that its future depends crucially on the responsible production of fishmeal and fish oil.





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