MCS is delighted to welcome French professional skincare brand Thalgo, as partner in a new fundraising initiative to support our important work for UK seas, shores and wildlife. 

Thalgo has committed to raise a minimum of £10,000 between 2008 and 2009 via a donation from the sale of each of five key Thalgo products.  The monies will go towards supporting MCS work in three core areas: clean seas, sustainable fisheries and protecting marine wildlife.

Marian Green, MD of the Thalgo Group (UK) says:
 
“Thalgo applauds the Marine Conservation Society's work in highlighting the needless damage being done to marine life and our coastline through careless littering and pollution, and also in demonstrating to the public practical ways in which they can help to alleviate the multitude of problems it causes”.

“The Marine Conservation Society is a most natural and sympathetic partner with Thalgo as our unique selling point of using marine active ingredients is wholly dependent upon taking elements from clean and unpolluted seas, in an environmentally sustainable way.”

“We’re also keen to demonstrate that this joint initiative isn’t just part of the Thalgo marketing mix but a very real involvement and on-going commitment to raising funds and building awareness of the issues highlighted by the Marine Conservation Society,” concludes Green.

The Thalgo Group UK team will be participating in an MCS Beach Clean-up day in the spring;  'adopting' a beach and inviting staff, customers and possibly even some journalists to join in surveying the littering and pollution, before doing a thorough beach clean-up.

Thalgo will also be co-marketing the 'Sea and Me' initiative with MCS, which encourages people to upload a favourite beach/sea image, together with a favourite memory of the sea, in association with the new Thalgo Ocean Memory body treatment and product range.

Finally, to educate customers and end consumers, Thalgo will be producing special point-of-sale material, highlighting the products involved in the fundraising offer.  There will also be MCS content within Thalgo’s e-mail newsletters, and in the twice-yearly Thalgo News magazine sent to Thalgo’s 600 UK accounts.