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Privacy Policy and Terms of Website Use

Our Privacy Policy sets out how the Marine Conservation Society uses and protects the data you provide. You will also find our Terms of Website Use further down this page.

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Skip to Use of Good Fish Guide Ratings
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Skip to Promotional Terms & Conditions
Skip to Plastic challenge Terms & Conditions

Our Privacy Policy

MCS believes that you have the right to privacy on the web and we are committed to ensuring the protection of your security online. If you have any requests or queries concerning your personal information, please contact us at

Please note that all data provided will be used and held in accordance with the requirements of the Data Protection Act 1998 and our policy reflects our duties to use information fairly, keep it secure, ensure its accuracy and keep it up to date.

Information gathered

We collect information you give us by email, over the telephone, face-to-face or by postal mail and from visitors to this website through the use of online forms e.g. when you register for an event, sign-up to receive our enewsletter, pledge your support for a campaign, or become a member. We also use cookies to help us understand more about how supporters use our site and make improvements - please see our Use of Cookies section below for more details.

What we do with this information

We process personal information collected via this website for the purposes of:

  • Providing and personalising our services to you
  • Providing you with information about our conservation activities and campaigns
  • Dealing with your enquiries and requests
  • Administering orders and supporter records
  • Conducting supporter surveys
  • Administering membership subscriptions and adoptions, including renewals
  • Fundraising and membership recruitment
  • Research and analysis

Please note: we will never share your details with other companies without your express permission, though we may share your details with trusted service providers in order to fulfil some of the above services. Where this is done on behalf of MCS, it is done under contract and all relevant security measures are taken.

Marketing & Communications

We may contact you via email, telephone or post about our conservation activities, campaigns and appeals, new products, special offers, market research or other information which we think you may find interesting using the contact details which you have provided, as long as you have opted-in to receive such communications.

If at any point you would like to opt out of receiving such communications from us, or you would like to change the method that we use to contact you, please email us at, call us on 01989 566017, or write to us at Marine Conservation Society, Overross House, Ross Park, Ross-on-Wye, Herefordshire, HR9 7US.

Subject access requests

You have the right to see what personal information we hold about you.  To obtain a copy of this, for a small administration fee of £10, please email or write to us at Marine Conservation Society, Overross House, Ross Park, Ross-on-Wye, Herefordshire, HR9 7US.

Use of Cookies

A "cookie" is a small text file that is placed on your computer hard drive by a website that you visit. Cookies are very commonplace, and nearly every website you visit will have them. They are used to make your experience of a website better, for example, by remembering your login details, or items in a shopping cart.

You can find out more about cookies at
MCS uses cookies within its websites to keep track of information needed by a user as they travel from page to page, and also to gather information that will enable us to improve the way we structure our websites and provide you with the information you need.

Other types of cookies can be used to track internet activity after the user has left a website, generally known as 'third party' cookies. On the MCS website this includes cookies from well-known and respected sites such as Google Analytics, Facebook and Twitter.

MCS also uses tracking technology in its email communications to personalise the email and track whether the email has been opened or read and whether the recipient has used any website links contained in the email communication. This allows us to monitor and improve our email communications and our website. If at any point you wish to disable this technology, simply disable images in emails from MCS. You can also unsubscribe from our emails at any time using the unsubscribe function at the bottom of any ecommunication.

Internet browsers normally accept cookies by default; however, it is possible to set a browser to reject cookies. If this is done it is important not to exclude the benign and useful session cookies. Choose an option that rejects all third party cookies. 

MCS also uses technology that uses Internet Protocol (IP) information exchanges during the course of normal web activity combined with data-enhancement technology to get detailed analytics information. This detailed analytics information enables MCS to identify which organisations (rather than individuals) have visited our website, when they visited the website, what they searched on and the pages visited.

Terms of Website Use

This page (together with the documents referred to on it) tells you the terms of use on which you may make use of our website (our site). Use of our site includes accessing, browsing or registering to use our site. Please read these terms of use carefully before you start to use the site. By using our site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.

Information about us is a site operated by the Marine Conservation Society (“We”).  We are a charity registered in England and Wales under company number 1004005 and in Scotland under company number SC037480 and have our registered office and trading address at Overross House, Ross Park, Ross-on-Wye, Herefordshire, HR9 7US. Our VAT number is 489 1505 17. We are a company limited by guarantee registered in England and Wales with company number 2550966.

Accessing our site

We do not guarantee that our site, or any content on it, will always be available or uninterrupted. Access to our site is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our site without notice. We will not be liable to you if for any reason our site is unavailable at any time or for any period.

You are responsible for making all arrangements necessary for you to have access to our site.  You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms, and that they comply with them. 

Our site changes regularly

We aim to update our site regularly, and may change the content at any time. If the need arises, we may suspend access to our site, or close it indefinitely. Despite our best efforts, any of the material on our site may be out of date at any given time, and we are under no obligation to update such material.

Intellectual property rights

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it.  Those works are protected by copyright laws and treaties around the world. We are also the owner of the trade mark (“TRADE MARK 1”, the MCS logo), which is a UK registered trade mark, and also of the various other unregistered trade marks which we use on our site: Good Beach Guide, Good Fish Guide, Beachwatch and FishOnline.

The information and data presented on this website is proprietary and protected by intellectual property rights including database rights and copyright. In accessing this website you agree to use this material for your personal use only. The rights of the Marine Conservation Society are reserved. Should you wish to make any other use of the information and data presented on this site, our written consent is required, please contact us at

All such rights are reserved

You may print off multiple copies and may download extracts of any page(s) from our site for your personal reference and you may draw the attention of others within your organisation to material posted on our site. 

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any data, illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text, or modify this material for inclusion in your own resources.

Our status (and that of any identified contributors) as the authors of material on our site must always be acknowledged.

You must not use any part of the materials on our site for commercial or non-commercial purposes without first obtaining written permission from us, except for passing on to other interested parties for information.

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Reliance on information posted

Commentary and other materials posted on our site are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our site, or by anyone who may be informed of any of its contents. Whilst we endeavour to ensure accuracy, we do not guarantee that our site, or any content on it, will be free from errors or omissions. We are grateful to receive any information that helps us rectify or update any errors.

Our liability

The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we and third parties connected to us hereby expressly exclude:

  • All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity.

  • Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it, including, without limitation any liability for:

  • loss of income or revenue;

  • loss of business;

  • loss of profits or contracts;

  • loss of anticipated savings;

  • loss of data;

  • loss of goodwill;

  • wasted management or office time;

  • any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable, provided that this condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.

This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.

Information about you and your visits to our site

We process information about you in accordance with our Privacy Policy, which can be found below.  By using our site, you consent to such processing and you warrant that all data provided by you is accurate.

Transactions concluded through our site

Contracts for the supply of goods formed through our site or as a result of visits made by you are governed by our Terms and Conditions of Supply, which can also be found below.

Viruses, hacking and other offences

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.

By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or on any website linked to it.

You are responsible for configuring your information technology, computer programmes and platforms in order to access our site. You should use your own virus protection software.

Linking to our site

You may link to our website(s), provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part without prior written approval from us.

Our site must not be framed on any other site without prior written approval from us. We reserve the right to withdraw permission at any time.

If you wish to make any use of material on our site other than that set out above, please address your request to

Links from our site

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only and should not be interpreted as endorsement by us of those linked websites.  We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them. The operators of these sites may collect information from you that will be used by them in accordance with their privacy policies, which may differ from ours.

Jurisdiction and applicable law

The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to our site, although we retain the right to bring proceedings against you for breach of these conditions in your country of residence or any other relevant country. 

These terms of use and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.

Trade marks

"TRADE MARK 1", the MCS logo, is a UK registered trade mark of the Marine Conservation Society, registered under Trade Mark No. UK00003029937. You may not use or reproduce our logo without prior written permission.


We may revise these terms of use at any time so please check back periodically to take notice of any changes we make, as they are binding on you.

Your concerns

If you have any concerns about material which appears on our site, please email or telephone 01989 566017.

Terms and Conditions of Supply

Delivery times

MCS aims to despatch any purchase within five working days of receipt of an order Monday to Friday. However, to cater for all eventualities, please allow 28 days for delivery. Credit and debit cards will be charged by MCS and card details will not be passed to any third party.

Your commitment to MCS

Most people who donate to MCS, become members or adopters or purchase items from our shop, do so in order to support the work that MCS is engaged in. It is your responsibility to ensure that any account from which you are making payments to MCS has sufficient funds to cover your support. MCS will not be liable for any bank (or similar) charges incurred due to any failure to ensure adequate monies are maintained in your account.

Order processing

You confirm that all the details provided are correct - MCS cannot be held responsible for errors in information provided by the customer. If your online order or donation is accepted, we will send you an email confirming acceptance of your order. Please note it is your responsibility to ensure that you have ordered what you intended. If you receive more than one confirmation email, MCS would urge you to check to ensure that you have not placed more orders than you originally intended. MCS will not presume that repeat orders are a mistake, but will act on all orders received unless notified otherwise within the five days of receiving the order or until such time as the contract has begun. In some cases it may be necessary for MCS to send personal data (name and address) to third parties to fulfil shop orders. In these cases the data transferred will be securely encrypted and will only be used for delivery purposes and not for third party marketing.

Your right to cancel

Pursuant to The Consumer Protection (Distance Selling) Regulations 2000 (hereafter referred to as the Regulation), regulation 13(1)(a), the contract to supply your membership, adoption or shop merchandise will begin as soon as payment has been received from yourself, or as soon as MCS has despatched the merchandise further to a confirmed order from yourself, whichever is the sooner. With the exception of the conditions detailed under Refunds and exchange (below), you have the right to cancel at any time once the contract has begun.


Pursuant to the above paragraph and The Consumer Protection (Distance Selling) Regulations 2000, a notice of cancellation will be accepted if you:
(a) leave your notification at the address last known to you and addressed to the supplier or other person by name (in which case it is to be taken to have been given on the day on which it was left);
(b) send it by post to the address last known to yourself and addressed to the supplier or other person by name (in which case, it is to be taken to have been given on the day on which it was posted). Please post to the address below under Refunds and exchange;
(c) send it by email, to the business email address last known to you (in which case it is to be taken to have been given on the day on which it is sent). Please email

If payment has been taken when you choose to attempt to cancel then our refunds policy, as detailed below, applies.

Refunds and exchange

If the adoption pack or shop merchandise you receive is damaged or not as you specified in your original order, we will replace it or give you a full refund, provided you inform us within 30 days of delivery. Please email, or call 01989 566017 for help in processing your request before sending anything back to MCS.

Marine Conservation Society
Overross House,
Ross Park,
United Kingdom

We will refund your payment within 30 days. English law and jurisdiction apply.

Donations Refund Policy

As a charity, the Marine Conservation Society is dependent upon donations and we want to ensure you have a smooth and trouble-free journey when making a donation to our work.  However we know that sometimes mistakes can happen.

Under charity law, charities are not permitted to refund donations, other than in specific circumstances.  However, if you have made an error in your one-off donation eg by clicking on the donate button more than once, please do get in touch with us by calling our Supporter Services Team on 01989 561664 or email us at  We will refund your donation provided that you contact us within 7 days of the donation being made.  Your refund will be credited to the card from which it was taken.

Donations made by Direct Debit are covered by the Direct Debit Guarantee. This policy complies with the guidelines set out by the Institute of Fundraising.

If you become aware that your card has been used fraudulently, please contact your card provider.


Use of Good Fish Guide Ratings

MCS seafood ratings are published and amended from time to time by MCS in the Pocket Good Fish Guide, and online at The ratings methodologies, devised and owned by MCS for use to assess both wild capture and farmed fisheries against set sustainability criteria, are subject to updates that are made by MCS from time to time.

MCS is prepared to enter into working partnerships with carefully selected companies in order to share the above information where both parties benefit and due recognition is provided. (This normally takes the form of attributing the ratings methodology to MCS and displaying the MCS name and logo prominently on outputs and materials). Please contact us on 01989 566017 for more information.

Use of the Good Beach Guide

All information contained in the Good Beach Guide is published by the Marine Conservation Society. Any individual acting upon information contained in this Guide does so entirely at their own risk. MCS does not accept any responsibility for any individual visiting or bathing at beaches listed in the Good Beach Guide. All information supplied by third parties to MCS for publication in the Good Beach Guide is solely the responsibility of those parties. Information relating to personal safety and risk is assessed by the appropriate authority and/or statutory governing body for the public and beach owners to act on accordingly. MCS has no input to information relating to personal safety or risk assessments, nor do we review its appropriateness. The standards depicting water quality at all beaches refer to water quality samples taken during the previous bathing season, and applies to normal bathing conditions. Bathers swim entirely at their own risk.

Promotional Terms & Conditions

SMS Regular Donation Service - SMS Shortcode (OCEAN):

A £3 donation will be deducted from your mobile phone account every month. Marine Conservation Society will receive 100% of every £3 donation. You can unsubscribe at any time by texting STOP to 70300. Please only text if you are 16 years of age or over and ensure you have the bill payer's permission before texting. Text service provider Vir2 (0330 660 0425)

SMS One-off Donation Service - SMS Shortcodes (BEACH/30SPECIES):

Donations will be deducted from your mobile phone account and cost the amount specified after the keyword plus your standard network text message rate. Marine Conservation Society will receive 100% of your donation. Please only text if you are 16 years of age or over and ensure you have the bill payer's permission before texting. Text service provider Vir2 (0330 660 0425)

SMS One-off Donation Service - Mantaray for Debenhams, supporting MCS (MANTA):

Donations will be deducted from your mobile phone account and cost £3 (the amount specified on the clothes label) plus your standard network text message rate. Marine Conservation Society will receive 100% of your donation. Please only text if you are 16 years of age or over and ensure you have the bill payer's permission before texting. Text service provider Vir2 (0330 660 0425)

Plastic Challenge prize draw

Please click here to download the Plastic challenge prize draw terms and conditions

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